
Generative AI for sales professionals masterclass
Generative AI is changing the way sales professionals work: you need a way to stand out from the crowd.
Learn how to craft compelling copy, support your business intelligence gathering, and find opportunities to deepen your AI-enabled relationship with clients.
| Wednesday, 28 Jan 2026 10 AM – 12 PM AEDT (online and interactive) | $350 AUD ($150 for alumni) |
Meet AI your sales sidekick.
Artificial intelligence is your new sales copilot. In this interactive online workshop, learn to use the current generation of generative AI tools at each stage of your sales pipeline.
Understanding generative AI
Discuss the technology that enables generative AI with confidence.
Create value for your clients
Increase productivity and deepen relationships using AI.
Improve your EDMs
Use the latest generative AI platforms to get the best results.
Optimise your time
Learn how to create efficient, AI-augmented workflows.
Meet your class leader.
Learn from leading thinkers at the University of Sydney.

Dr Pat Norman
Manager, Research and Development
The University of Sydney Business School
Have more questions?
We’ve compiled a list of commonly asked questions to help you decide if sprinting is right for you! If you still have questions however, send an email to executive.plus@sydney.edu.au
The masterclass is completely online and designed by digital learning experts. You’ll have the opportunity to connect with likeminded professionals from around the world as you learn about the latest Generative AI technologies.
You will need the Zoom app installed on your computer to attend the Masterclass. If your organisation does not allow Zoom to be installed, you might be able to use the Zoom web client.
There is a discount for alumni! We have partnered with Sydney Short Courses to offer a discounted price of $295 for the sprint. Complete this form to confirm your discount.
We’re happy to discuss options for group sign-ups and bespoke offerings of the Sprint. Get in touch to learn more.