![Dartmouth College’s Baker-Berry Library with its iconic bell tower, framed by a green lawn and trees under a cloudy sky.](https://plus.sydney.edu.au/wp-content/uploads/2024/08/wei-zeng-e_6kPuccYvk-unsplash-300x169.jpeg)
AI was born at a US summer camp 68 years ago. Here’s why that event still matters today
We can celebrate the vision and ambition of the Dartmouth Conference. But we must also learn from its mistakes.
![A long-exposure photograph showing star trails in circular patterns above a dark mountain range, with a red-orange hue tinting the entire scene.](https://plus.sydney.edu.au/wp-content/uploads/2024/07/skills-horizon-sky-300x169.jpg)
The 2025 Skills Horizon
From AI fluency to net zero transition, geopolitics to productive work communities, The 2025 Skills Horizon report is here to help you plan for the future, lead through change, and stay ready for anything.
![A panel discussion at SXSW Sydney 2023 on the topic of AI fluency and future job impacts, featuring four diverse panelists seated on stage.](https://plus.sydney.edu.au/wp-content/uploads/2024/05/sxsw-sydney-2023-02-300x169.jpg)
AI and you: coming to SXSW Sydney 2024
Last year at SXSW Sydney we told you AI was coming for your job. This year, AI is on the news, in our offices, teaching our classes, influencing elections, and living in our homes.
![Close-up view of three-dimensional cubes with reflective surfaces displaying cascading text in white and blue, containing words like 'Integrate,' 'Observe,' and 'Harmonize' on a light purple background. The text creates a digital matrix effect on the cubes.](https://plus.sydney.edu.au/wp-content/uploads/2024/05/llm-art-google-deepmind-300x169.jpg)
AI chatbots are coming to your workplace but are not necessarily coming for your job
Chatbots are proving to be productive and useful but they can be unreliable and make mistakes.
![An aerial view of a large solar farm at sunset, showcasing long rows of photovoltaic panels installed on a grassy field, with the golden hues of the sunlight casting a warm glow over the scene.](https://plus.sydney.edu.au/wp-content/uploads/2024/05/solar-panels-300x169.jpg)
Net Zero course to equip business leaders ahead of mandatory climate reporting deadline
The transition to net zero is the great challenge of this century, and more support is now available for businesses preparing for new climate reporting requirements.
![Vibrant street view of Times Square at night, bustling with traffic and pedestrians. Neon lights and billboards illuminate the scene, advertising brands like Regal Cinemas, Madame Tussauds, and T-Mobile, creating a lively urban atmosphere.](https://plus.sydney.edu.au/wp-content/uploads/2024/05/times-square-advertising-300x169.jpg)
3 reasons brand leadership is crucial in 2024
Amidst a storm of fake news and evolving markets, brand leadership stands as a beacon—here's why it's indispensable in 2024.
![This image displays a double exposure effect merging a skyscraper with a lush forest. The left side features the skyscraper's reflective facade transitioning into dense greenery on the right, creating a visual metaphor that blends urban and natural settings.](https://plus.sydney.edu.au/wp-content/uploads/2024/05/green-city-300x169.jpg)
An optimistic nudge can turn an investor to the green side
Can optimistic framing drive the institutional investment shift needed to address climate change?
![AI-generated image of a focused young woman with curly red hair, surrounded by swirling papers, working late at a desk with a cityscape background.](https://plus.sydney.edu.au/wp-content/uploads/2024/05/midjourney-creativity-01-300x169.jpg)
Creative AI: The death of the author?
Nick Cave says that AI-produced songs lack authenticity. With algorithms churning out news and scripts, will human creatives become obsolete?
![a bustling urban scene at a major public square, highlighted by a large, multi-panel digital billboard displaying various advertisements. People of diverse ages and attire mill about the square, some engaged with their phones, others conversing or simply passing through.](https://plus.sydney.edu.au/wp-content/uploads/2024/05/marketing-YlpfE9uCakE-unsplash-300x169.jpg)
Can marketing be a force for good in the world?
Without marketing, businesses engaging in strategies relating to the UN Sustainable Development Goals are unlikely to achieve their strategic goals.
![](https://plus.sydney.edu.au/wp-content/uploads/2023/07/conversation-ai-art-01-300x169.jpg)
How to perfect your prompt writing for ChatGPT, Midjourney and other AI generators
Users are having a blast getting creative with AI generators – but your output is only ever as good as your prompt.