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Insights from our experts.

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a bustling urban scene at a major public square, highlighted by a large, multi-panel digital billboard displaying various advertisements. People of diverse ages and attire mill about the square, some engaged with their phones, others conversing or simply passing through.
Can marketing be a force for good in the world?

Without marketing, businesses engaging in strategies relating to the UN Sustainable Development Goals are unlikely to achieve their strategic goals.

  • 27/06/2023
  • Sydney Executive Plus
  • Insights
How to perfect your prompt writing for ChatGPT, Midjourney and other AI generators

Users are having a blast getting creative with AI generators – but your output is only ever as good as your prompt.

  • 03/05/2023
  • Sydney Executive Plus
  • Insights
A close-up view of a tablet screen displaying the OpenAI website with the text, 'OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity.' The screen is partially blurred, focusing on the OpenAI logo and introductory text.
The ChatGPT chatbot is blowing people away with its writing skills. An expert explains why it’s so impressive

The newest OpenAI text-generator is a marked improvement over its predecessor – but it still has its pitfalls.

  • 25/03/2023
  • Sydney Executive Plus
  • Insights
A young person interacts with their smartphone, standing on a glowing floor that projects a dynamic light display, within a dark room illuminated by a large, vivid digital art installation.
AI might be seemingly everywhere, but there are still plenty of things it can’t do – for now

From ChatGPT to Lensa, it feels like AI is here to take over. But despite some impressive results, such systems still have plenty of limitations.

  • 24/03/2023
  • Sydney Executive Plus
  • Insights
Modern conference room with a long wooden table and a combination of white and taupe Eames-style chairs reflected in a glass partition, a solitary water bottle and notepad on the table indicating a recent or upcoming meeting.
Hybrid work: the 9 things we have learnt

After the pandemic-induced experimentation with new forms of work – here is a checklist of nine things we have learnt about hybrid working (and what is, and isn’t, working).

  • 28/02/2023
  • Sydney Executive Plus
  • Insights
3D icons of popular social media and streaming platforms floating against a dark background. The logos include Instagram, Twitter, Discord, Figma, Spotify, Netflix, and TikTok, each brightly colored and displayed on cube-like shapes.
Branding, it’s a feeling

Is emotional connection important for tech brands?

  • 03/11/2022
  • Steven Sommer
  • Insights
An artistic depiction of a cityscape split into two contrasting styles: the left side shows a bustling, warmly lit city at night with buildings in sharp detail, while the right side transforms into a digital, schematic representation with binary code overlays and circuit-like graphics in grayscale, highlighting a theme of digital transformation.
AI fluency in Australia with Kellie Nuttall

A special on artificial intelligence in Australian organisations and AI fluency with Deloitte’s AI Lead, Dr Kellie Nuttall

  • 01/08/2022
  • Sydney Executive Plus
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